Social media has changed from just being a site to connect people to an avenue for businesses to boost their market through online existence. Many companies are investing time and effort in social media campaigns to help them increase their website traffic and reach their target audience. Because of this, social networking giants, Facebook and Instagram already built platforms for businesses to post ads and campaigns.
If your business is using or planning to use social media to attract customers and sell your brand, you have to follow certain rules for all your energy not to be put to waste. There are social media practices today that fail in marketing their business and products. So here are a few rules you need to live by to reap the fruits of your social marketing efforts.
Think About Your Audience
Posts and contents should not always be about you. The social media is a powerful tool and if you stick to just using it for posts about your products and services, you might lose followers, likers and subscribers along the way. You can follow the 80-20 rule in social media marketing, 80% should be about relevant and engaging contents, 20% is for self-promotion. This recipe has been the secret of success of other brands. Doing this will make your followers feel that you care about your feeds and you recognise what is relevant to them.
Social media marketing, is about engagement. Upload contents that are recent and trending because the more relatable your posts are, the more likely your audience will create conversations and connections.
A Little Humor Goes a Long Way
Don’t be afraid to make your audience laugh. It is a refreshing experience and that is something that you will want your audience to feel when they are visting your social media page. But before you post anything funny, make sure that it does not offend anyone in any way.
Try Posting Something Nostalgic
Social media has become a place where people share their past experiences. Why not post something that will take them down the memory lane. The memories you share may awaken their hidden memories too. With this, you have created a bond with your followers and your page encourages them to connect and freely converse with you.
Show them what’s in it for them
The words “like us on Facebook” are so common but if you were on the other side as one of the visitors, would you really like your page on Facebook or follow your twitter account? Give them good reasons why they should. You need to let them know what’s waiting for them if they hit that like or follow button. Some companies even apply tips from Creative Solutions Services to encourage more likes and followers to their pages.
Think Before Posting
You don’t want to end up losing all your followers because your post was inappropriate or offensive. Always remember to think more than twice before posting anything on your social media page, your post can either make or break your page.
If done right, social media marketing can be an effective way to market your brand and educate people about your products and services. If you feel like your social media marketing efforts are not giving you any satisfying results, feel free to tap the Offshore Web Development team, it might not just be your social media pages that need to be checked. A help from an expert might just be the right way to go to make your digital marketing plans progress.