One of the most discerning qualities of a website is its design. In a recent study, almost half of the people who participated in the survey said that the design is one of the things they look up to in a website. Organisations who tend to let their website become unmanaged and outdated will likely lose customer because of the following reasons:
- Customers will think the organisation does not care how their website looks like.
- The company is okay with mediocrity.
- Customers will think the website is not credible since the organisation is not doing much effort in updating the website.
- The business does not invest in the improvement of its website.
- Visitors will think the company does not care about their experience on their website.
Unmanaged websites will also make visitors think about the level and quality of service organisations offer. And this is the kind of message companies do not want to send over to their potential customers. Websites are created to entice and inform customers about the organisation’s products and services. That is why website redesign is one thing companies should be thinking of. Here are the reasons why it is important.
Join the Mobile Craze
The advent of mobile devices has pushed many people to push aside their laptops and desktops. Though it can’t be generalized that all the people are completely going mobile, but reports say that majority of the customers are. This means that more and more people are accessing the internet through their mobile phones. It is important to make sure that the company’s website is compatible with this platform. There are responsive designs available for your website to be mobile friendly.
Website Appearance Counts
Visitors will choose to visit websites which are looking fresh and updated over the ones that look like they were left in the 90’s era. Bring a fresh new look for the company’s website by applying the latest trend in web design. Come up with an idea on how to apply these trend to the company website so that it also speaks the brand. Some companies even consult Offshore Web Development experts to help them carry out their desired design.
To keep your website updated and to help search engines find your website, update your contents regularly. Post new blogs, create new landing pages, change your image sliders from time to time. Search engines like Google love fresh contents. This will not only keep your website up-to-date but also increase your chances in landing at the top of the search results.
Think About the Numbers
If the company’s website analytics show that the traffic is not good or it is not landing on the search results, then it’s a go signal to consider redesigning the website. Organisations can consult businesses offering Creative Solutions Services to help them with a website redesign and come up with strategies to make sure the website gain its target online visibility.
Redesigning a website can do wonders for an organisations effort to market its products and services in the digital platform. Listed above are very good reasons why a company need to do website redesigning.