In this fast-paced world, there are tools that we may not be aware of. However, the sooner we learn about them and how they can help us grow our business, I’d spend my money so I could use them.
In this article, we’ll be citing a few good examples. But, in its totality, this post will serve as a guideline in knowing what you need. To find what works best for you, you’d need to test the options provided for each category.
With that in mind, you should be able to choose the tools that suit the demands of your business.
Customer Management Tools
I could probably write a lengthy article on how crucial it is to have a good CRM to find leads and prospective clients.
This important tool is part of the brains of a good agency.
Taking advantage of an inefficient tool for your business result in you spending more than the monthly or annual fees for this highly important tool. It may also make you lose loyal customers and talented staff.
There are some good perspectives that you can use to see though these CRMs to help you in choosing the best option.
Tools for E-Mail Marketing
Part of your most important though basic task as a digital marketer is sending emails.
How effective you are in delivering emails to cold prospects or current customers can have an impact in your growth, the value given by your current customers, and the overall well being of your biz.
Remember that the state of your emails can provide you with a perspective of how good you are in reaching your clients.
If you’re delivering cold emails to businesses, what is your aim in doing so? Are you aiming for a good click through rate?
But there’s another email marketing tool you need to know about. It’s called automation.
If you’re having some challenges in terms of marketing budget, you may want to focus your spending on an efficient provider that gives you power to input content to your list. ConvertKit is a trending tool now. It may be priced a little bit more than the more popular Aweber; but, it has more capabilities and is easier to use.
If your business is looking forward to having total automation control, then you may opt to use Drip instead.
Social Media Content Management
So far, this is the most complex toolset for creative solutions services teams.
For social media, you have to dedicate a huge amount of time for testing and using tools for a dozen different fields. There are tools you can use for content management, as well as listening tools, or tools that check your pages’ metrics.
Auxiliary tools may also appear in other categories. Tools like those created by Canva may be used to create graphics, which you can use for social media sharing.
Above are a few tools that you may want to use. Remember, a successful digital marketing strategy comes from choosing the right marketing tools at the right moment.